The work of The 980th Floor uses the relationship between the collectiveness of myth, urban space and life as performance as the starting point of all design.

Using influences as diverse as Mark Rothko and Alexander McCall Smith, Helen Scott and Branford Marsalis, new synergies are manufactured from the ordinary, the simple and the complex.

Using the fascination of the ephemeral nature of the Zeitgeist, what starts out as undefined, soon becomes finessed into temptation, leaving the viewer with a glimpse of a new path to the corners of our world.

The designs that emerge from this synthesis provide for clear and simple communication without deception or misunderstanding.